Cooking up a Winning Strategy to Launch Your Kitchen Products

VHMG is an advertising agency specializing
in launching kitchen brands.


Simply Brilliant

First: we work with engineers to develop products that are better and different than what exists in the marketplace.
Second: we create TV and Digital marketing campaigns that clearly illustrate the unique selling features.
Third: we create and test multiple offers to maximize ROI.

Creative Chefs

VHMG has built a reputation with our worldwide network of chefs.
Whether your campaign calls for a celebrity chef or a rising star,
we consistently match the right talent to demonstrate what your product can do in the most compelling way.

Emeril Lagasse

Emeril is an American celebrity chef, restaurateur, television personality, cookbook author, and National Best Recipe award winner for his ‘Turkey and Hot Sausage Chili’ recipe in 2003. He is a regional James Beard Award winner, known for his mastery of Creole and Cajun cuisine and his self-developed “New New Orleans” style.

Charles Oakley

Since retiring from basketball, Charles has turned his passion toward the kitchen. In 2008, he hosted his own unique cooking show, Cafe Oakley. His specialty: healthy options with savory and delicious flavors, notably; turkey burgers. He went on to open Red, The Steakhouse in Cleveland and another location in South Beach, Miami, FL.

Jet Tila

Jet Tila is an American celebrity chef and restaurateur. He is currently the chef of The Charleston and Pakpao Thai. Tila has appeared on Chopped, Cutthroat Kitchen, Iron Chef America, Guy’s Grocery Games, and The Best Thing I Ever Ate. Jet has also been part of several food-based world records including world’s largest stir fry, world’s largest seafood stew, world’s largest fruit salad and world’s largest California roll.

Eric Theiss

Eric Theiss’s culinary savoir-faire started in northern New Jersey as a child when his Italian mother gave him his first cook book at age 6. As a young adult, he worked at The Culinary Renaissance under the rigorous tutelage of acclaimed chef Frank Falcinelli. He opened his own fine dining restaurant and bar called Meritage in West Chester, PA and earned rave reviews from prominent Philadelphia food critics.

Kimberely Locke
CEO of I AM Entertainment, Founder of The Journey To A Better YOU, and creator of What’s Cooking With Kimberley

The Founder of “The Journey To A Better YOU”, Kimberley Locke, is on a mission to share with people around the world the truth about weight-loss…It begins within! Kimberley has been on her own, very public, weight-loss journey. From being humiliated on American Idol for being a plus-sized girl, to being adored by the plus-size fashion clothier, Lane Bryant

Ryan Scott

Chef Scott, a graduate of the California Culinary Academy, has cooked and learned in the kitchens of many of the country’s best chefs including Gary Danko. You may recognize him from his appearances as the emmy award winning host on Food Rush, HSN, on Top Chef, special guest appearances on NBC’s Today Show, Bar Rescue, The Rachel Ray Show, and The Talk.

About Us

We collaborate with you and your team to create winning kitchen products that are different and better than what already exist.
We develop ROI driven strategies that connect consumers with your product through
digital, television and live platforms.


To be a leading global kitchen product development and marketing company that delivers outstanding ROI to our clients by providing value driven, innovative products to their consumers and communicating the unique selling proposition.


Market innovative kitchen products that help people find a better way to make delicious food.


We work with celebrity chefs and New York’s top food stylists and photographers. We combine the right talent with your product and a winning strategy to create a brand that connects with your consumers.

My Story

Where It All Began

I’ve been in the Direct Response marketing business
for 20 years.

After much success in the housewares category I decided to focus 100% of my efforts in marketing kitchen products.

It’s what I’m passionate about.

I love cooking and I love eating!

Since redirecting my focus, the ROI for my clients has confirmed it was the right decision. I’ve created the number one brand in North America in juicing, multi cookers, pressure cookers, air fryers and most recently indoor grills. So far TV has been the most successful way to create mass demand. The brands I have launched have become household names and are now sold at the largest brick and mortar and online retailers.

“I’m passionate about what I do
and I love innovation in cookware.”

President, Founder VHMG


What People are Saying

“A Great Find”

“I love to bring great products to life on TV! I could never do it without the most sophisticated team in the business, VH Media Group. It takes a village to pull these commercials off, and I work with the best village in the business.”

Eric Theiss

“Innovative & Creative. What else can you ask for?”

“Working with VHMG is incredible. The depth of knowledge and expertise from this team amazes me everytime.”

Lucia Mancuso

“Fresh and contemporary”

“VHMG’s creative is fresh and contemporary. They are masters at filming commercials that bridge the gap between direct response and brand!”

Jen O’Leary ~ Bell Media

“Winning Strategies”

“VHMG created winning strategies that has taken our Power Airfryer, Smokeless Grill and Copper Chef and turned them into number 1 brands in the housewares category in less than 12 months. They’re sold in every major retailer from Walmart, Bed Bath & Beyond and Home Depot.”

Keith Mirchandani – Tristar Products Inc


142W 57th Street
New York, NY 10019
United States